We have considerable experience developing and executing marketing strategies across a broad scope of industries and regions.
Strategic Marketing Plan
We will develop or adapt a complete strategic marketing plan for all of the markets where you are currently in business or plan to enter. The following are a few important elements.
Market Entry Strategy
This is your plan of attack. Are you going to sell to drop shippers, major suppliers, or open a dozen independent outlets? You must make this decision, and once you have, you have to find the best way to make yourself known to these potential buyers.
This is not necessarily going to stay consistent globally. Something that you sell as a convenience good in your local market may be able to be marketed and sold as a luxury good abroad.
Translation and trans-creation of marketing materials in a manner suited to the local culture.